…the way that I view ghostwriting in context to what we do is, let me give you the example. I say, Liz, I want LinkedIn posts. I want you to talk about this… you’re going to write what you want to write and I’m going to sign my name at the end of it and then I’m going to claim it as my own for thought leadership…
And I think that the biggest ghostwriter in the world right now is GPT. It’s just like, you’ve got a lot of people that are not. You’re not reading, you’re not reading so and so, you’re reading a GPT post. It’s not from them…
…the challenge that I think we’re running into is the busiest people are oftentimes the most credible and they often have the best and most powerful things to say and they do not have time to say them…